Projects

Emogine – Action research to experiment, collect data, analyze and report on audience research in terms of user motivation for microinteraction with web-content. Media websites have reader interest and trust, but still are losing out to social media and apps. Traditional websites are alive but they lack interactivity.  Media need to measure the trust audiences have in their content but have limited ways to do that. They need to understand what motivates users to interact on their site. Websites offer less micro interactivity than is becoming the norm elsewhere on social sites and therefore we need novel approaches for micro interactions. Emogine — a new widget designed to increase user engagement on the web by allowing readers to instantly leave emoji reactions to the main elements of any post on any website.

Analytics Action Research  – working with Smartocto and SproutSocial to explore audience insights and discovery with rapid response media

UK PINF Independent News Index modelled on the INN in the US, this project will create the first report on the independent news sector in the UK with the specific goal of informing policy. Clare has been commissioned by the Public Interest News Foundation.

Ping Trends developed new technology on the Value My News project to identify emerging trends in the hyperlocal news ecosystem. The work was funded by the DCMS Future News Fund delivered by Nesta.

Value My News: Google Digital News Initiative Innovation Fund £250,000. In partnership with the University of Cardiff’s Centre for Community Journalism and Omni Digital this project will develop a suite of tools to unlock revenue streams for hyperlocal publishers in the UK. We will build a platform that acts as an agency to upsell content through the supply chain and leverage the sharing economy to bolster production.

CAST: Higher Education Innovation Funded £30,000. Using wifi proximity to harness digital communities in three remote villages in Armenia. In partnership with Impact Hub Yerevan and WiCastr wifi technology partner. Also with United Nations Development Programme.

Cook, Clare Elizabeth (2016) Action research Social Media Training for Strengthening Media In Exile Programme. Stockholm FOJO Media Institute.

Cook, Clare Elizabeth (2015) Collaborative revenue capture for exiled media: New Economic Models in the Digital Economy. Research Council UK: £15,000. Supporting media in exile and oppositional news outlets to emerge new business models. In support from Open Society Foundations, Internews, Rory Peck Trust and Wan-Ifra.

Cook, Clare Elizabeth (2015) Open Media Innovation New Economic Models in the Digital Economy. Research Council UK: £15,000. A two day lab exploring the power of open media innovation to generate media startups in the media economy, in partnership with Media Lab Session, Paris.

Sirkunnen, E, Pekka P, Cook C (2013) Submojour: sustainable business models in journalism. Tampere Finland

Cook, C Geels K and Bekker P (2016) Hyperlocal revenues in the UK and Europe. This project used qualitative interviews to assess and analyse the road map to sustainability for hyperlocal news media across Europe. It was presented at New York WMEMC and was part of Nesta’s Destination Local project.